Start Your Store
← All steps

Step 7 of 13

Get business insurance

Protects you personally if something goes wrong.

Time
1–2 hours
Cost
Varies

Why it matters

As a sole proprietor you are personally liable. Insurance is what stands between a problem with a product and your own savings.

What to ask for

  • General liability
  • Product liability, which covers claims about the products you sell
  • Whether your home insurance covers a home-based business and its stock

Say what you sell

Tell every insurer exactly what you sell. Some policies exclude certain product types, and you want to find that out before you buy a policy, not when you make a claim. Get confirmation in writing.

Your checklist